Publishing, Brands, and Consumers

Publishing, brands and consumers. Good food for thought. Need to watch it all to get the message.

(RT 2:26)

Who owns a brand today? The company “entity” or the consumer? Do socially networked consumers influence a brand to a point that the brand is equally defined by them? Jeff Jarvis, what would you say?
The future success of brands lies in the hands of the consumer. What trends can we expect to see in the value proposition of institutions of higher education? How does the prevalence of online learning, as an increasingly popular and effective learning method, coupled with social networking as a brand influencer effect traditional brick and mortar based IHE’s? Will IHE’s increase their use of social media? Will traditional IHE’s embrace online learning more fully and soon?


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