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LA Times reporter David Sarno’s, “Apple’s new iPad: Must-have, or meh?” article today, front page of the LA Times business section, is worth the read, just to reassure ourselves that nothing much changes in reporting.

How is it that we’ve arrived to April 1, 2010 and a tech reporter for the LA Times doesn’t know any women using technology to quote in his article about iPads? Out of the 60 billion dollar Apple product sales, surely a few million dollars have been spent by women who use technology? Someone out there, tell us, how much money do women spend on Apple products?

Well, back to the cool Apple product — the iPad — according to this woman, who uses technology, it is revolutionary. Why? Because it marries the elegance of the iPhone touch screen with a larger view area and puts the user first in design considerations. Products with intuitive interfaces have design teams who took time to understand the individuals who will use them. The more transparent the tool, the more empowered the user is to engage and create. As Chris Anderson, editor of Wired magazine, articulated “The tablet will allow us to do digital magazines that are intelligently designed, flow correctly and have the artistic intent preserved.”

Move out-of-the-way e-learning and m-learning… welcome i-learning, where individuals are powered by the iPad. The iPad will dovetail nicely with the 2007 Horizon Report’s prediction that student learners, increasingly involved in creating content and meaning, will become expert , amateur scholars “weighing in on scholarly debates”. The iPad promises to empower the individual and learning, much like its predecessor, the pencil.

What do other women out there think about Apple’s iPad? Mine arrives Saturday.

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Publishing, brands and consumers. Good food for thought. Need to watch it all to get the message. (RT 2:26)

Who owns a brand today? The company “entity” or the consumer? Do socially networked consumers influence a brand to a point that the brand is equally defined by them? Jeff Jarvis, what would you say? http://www.slideshare.net/jeffjarvis/wwgd-the-powerpoint
The future success of brands lies in the hands of the consumer. What trends can we expect to see in the value proposition of institutions of higher education? How does the prevalence of online learning, as an increasingly popular and effective learning method, coupled with social networking as a brand influencer effect traditional brick and mortar based IHE’s? Will IHE’s increase their use of social media? Will traditional IHE’s embrace online learning more fully and soon?


These two reports, “Skills of the American Workforce Report, Tough Choices for Tough Times” and “Transforming American Education: Learning Powered by Technology, National Educational Technology Plan 2010″ go hand-in-hand and underscore the plight of education in the US.  The workforce report sheds light on the economic impact of our failing educational achievements and the “Transforming American Education” 2010 lays out an ambitious, yet fundamental, step to righting the US education system.

Today’s educational landscape resembles the US dust bowl era of the 1930’s,  instead of sweeping clouds of dirt circling displaced farm families, pink slips swirl around teachers who have been laid off due to budget shortfalls while students starve for a good education. Meanwhile, US citizens are unable to compete in the global economy with less than competitive education levels. Something’s wrong when teachers are in unemployment lines and colleges turn students away.

The recently released Office of Educational Technology report outlines an ambitious plan to “transform American Education”.  Central to the plan is making good on the “digital promise” (made in 2008) by an “always on” infrastructure connecting all users to technology (broadband), information, mentors and peers for an immersive learning environment.  The report emphasizes the importance of learning outcomes while uprooting the need to follow worn-out basic assumptions created back in the 1800’s –“seat time” equates to learning , and like-aged students should be placed together.  This comprehensive report turns over outdated approaches and solidly embraces blended, 24/7 teaching and learning.  “Open, immersive and always on “appears to be the education motto of 2010 and beyond.

Transforming American Education: Learning Powered by Technology, National Educational Technology Plan 2010 (draft) March 5th, 2010, Office of Educational Technology, US Department of Education

http://www2.ed.gov/about/offices/list/os/technology/netp.pdf

Skills of the American Workforce Report, Tough Choices for Tough Times

http://www.skillscommission.org/executive.htm